I have worked across multiple brands, propositions and businesses on brand strategy and marketing planning.

My training has been hands on with many of the industry's best thinkers and strategists from businesses and agencies and,

I stay current by working in and on businesses, leaning into the best industry thinking and training;

from the IPA to Thinkbox, to marketing forums to completion of Mark Ritson's MBA in Marketing.

My curiosity and obsession with behavioural codes coupled with culture is why I love this industry.

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