Breast Cancer Now
X M&S
Strategy
Raise awareness of M&S partnership and fundraising commitment to BCN.
Create positive action for breast cancer month, support women and reduce risk and prevention.
To raise awareness and drive support and fundraising commitment to BCN, I worked with Grey London to create a campaign for October; breast cancer awareness month.
The campaign creative focused on seven real women; all affected by breast cancer. These women shared determination and empowerment, fostering support and sisterhood.
Grey London created a powerful 60' TVC with the women and their spoken words.
The campaign exceeded all KPI's and 20% of all pink bra sales at M&S were donated to BCN for the month of October.
Life, love, laughter and breast cancer. In our words.
Film director Liz Unna
Stills by Rachell Smith
E-commerce
Social
Retail
TVC
PR