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Delivering on valued brand attributes, I created a space in the heart of Berlin that showcased the made.com designer eco-system. The space presented a differentiated brand experience with design storytelling and creative standout collaborating with local makers, artists, and Berlin culture. Creating a bespoke designer collaboration with Schneid Studio and running panel talks, events, a Berlin DJ playlist, and delivering memorable experiences, the opening exceeded all targets, significantly growing AOV, loyalty and customer acquisition.